Coca-Cola has announced an ambitious goal to collect and recycle the equivalent of every bottle or drinks can it sells globally by 2030.
It forms part of the “World Without Waste” plan, which has a renewed focus on the entire packaging lifecycle – from looking at how bottles and cans are designed and made, to how they’re recycled and repurposed.
James Quincey, president and CEO of The Coca-Cola Company, said: “Consumers around the world care about our planet. They want and expect companies like ours to be leaders and help make a litter-free world possible.
“Through our ‘World Without Waste’ vision, we are investing in our planet and in our packaging to help make the world’s packaging problem a thing of the past.”
He added that the company will continue to focus on developing 100 per cent recyclable packaging and reducing the amount of plastic in its bottles.
Coca-Cola was the first Fortune 500 company to give back to nature and communities an estimated 115 per cent of the water used to make its drinks. The company and its bottling partners achieved the target five years ahead of schedule.
The company will also continue to work alongside local communities, NGOs, industry peers and consumers to help make recycling easier and more accessible for everyone by improving local recycling systems and driving policy change that supports a truly circular economy.
Its 100 per cent collection and recycling goal will mainly focus on bottles, cans, and caps made from glass, PET plastic, or aluminum – which represent approximately 85 per cent of its packaging – but also includes packages produced by other firms.
Mr Quincey said: “We believe every package – regardless of where it comes from – has value and life beyond its initial use. If something can be recycled, it should be recycled. So we want to help people everywhere understand how to do their part.”
Coca-Cola will continue to work with existing partners including World Wildlife Fund (WWF), the Ellen MacArthur Foundation (New Plastics Economy initiative) and The Ocean Conservancy/Trash Free Seas Alliance to support a debris-free environment.
Since 1995, Coca-Cola has been the lead sponsor of the Ocean Conservancy’s International Coastal Cleanup, the world’s largest volunteer effort benefiting the marine environment, and has helped organise 20 million people to clean up 220 million pounds of rubbish from more than 375,000 miles of coastline.