Sustainability Strategy and Communications Consultant
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Jamie Rusby, IKEA Group
“Beckie has helped IKEA to develop our sustainability reporting and communications, providing expert sustainability advice and valuable creative insight. Her ability to manage complex projects and consistently deliver is most welcome. Beckie is a pleasure to work with.”
(December 2012 - Present)
Beckie set up her own consultancy to provide sustainability advice and communications services to clients in the FTSE 100, FTSE 250 and NGO sector. Her current client list includes Kingfisher PLC, and she works in the following areas:
Advice and management – strategy and positioning, policy development, investor relations, research and benchmarking, stakeholder mapping, board papers and briefings, awards.
Communications – communications planning and strategy, message development, implementation and copywriting, social media.
Reporting – reporting strategy, benchmarking, content development and copywriting, advice on assurance and reporting standards.
She offers a creative, flexible and effective service, and for larger projects she works with a network of partners in environmental management, design, branding and behavior change.
Director / Affiliate Director
(2007 - Present)
Context Group is one of the longest established sustainability strategy and communications consultancies with a global client base.
Affilate Director – Dec 2012 to Present
As an Affiliate Beckie leads projects for clients such as Antofagasta, GlaxoSmithKline, IKEA, and WPP.
Director – 2007 to Nov 2012
As a Director at Context Beckie developed and looked after the agency’s relationships with key clients, such as Antofagasta, BT, GlaxoSmithKline, IKEA, Vodafone UK, and WPP. Projects focused on strategy, communications, reporting and stakeholder engagement. Her work received a number of awards, including from organisations such as:
ACCA UK Awards for Sustainability Reporting
Digital Impact Awards
IVCA Clarion Awards
PWC Building Public Trust Awards
PR News CSR Awards
UNEP/Sustainability Global Reporters Survey
As a member of the European leadership team she had a key role in business development and also served as Human Resources Director.
Consultant / Senior Consultant
(2002 - 2006)
Senior Consultant – 2004 to 2006
As senior consultant Beckie planned, managed and implemented communications, strategy and engagement projects working directly with Context clients.
Consultant – 2002 to 2004
Beckie joined Context as a consultant, supporting clients through writing and research for a range of online and print communications assignments.
The Environment Council
(November 2000 - December 2002)
The Environment Council is a specialist NGO that pioneered the use of stakeholder dialogue to help businesses resolve sustainability challenges. Beckie commissioned, wrote and edited articles for its membership magazine ‘Elements’ and developed communications for a number of the Council’s stakeholder projects on topics such as waste management and the nuclear industry.
Education & Qualifications
South Bank University
Common Professional Examination in Law, Distinction
(2003 - 2005)
University of Edinburgh
MA (hons) History
(1995 - 1999)
About Beckie Herbert
Beckie specialises in sustainability and communications with 12 years experience in helping companies to develop and improve their strategy, performance and reputation. She has worked with the world's best-known businesses including; BT, GlaxoSmithKline, IKEA, Kingfisher, Vodafone UK, and WPP. Previously a director at Context, one of the longest established sustainability consultancies where she led on strategy, stakeholder engagement and communications projects. Reporting is a particular focus and she has worked with many clients to produce award-winning reports.