David Coates

David Coates

Ethics and Culture Change Consultant

Bench Accredited



Compliance & Ethics Leader

“I am very familiar with David’s work from his time running the Communications and Training for BP’s Compliance & Ethics programme. His innovation and dedication to ensuring an engaging change programme really stood out. David’s understanding of people and culture change helped make the programme extremely successful and sustainable. The direction he provided made it much easier for my business team to instil new behaviours in a difficult political and cultural overseas environment. Exceptional results for an exceptional and strategic culture change programme.”

Financial Conduct Authority

Senior Manager FCA

“David lead the change community to effect culture change, bringing energy and enthusiasm to the programme. David has extensive knowledge and genuinely useful techniques to help engage and stimulate others to effect change in their organisation.”

Rio Tinto

Compliance Lawyer

“I was impressed by the engaging training David had developed and his natural and authoritative and yet engaging presentation/training style. I admire David as a corporate ethics thought-leader passionate about his work and the high standards to which it is delivered”

Work Experience

Managing Director and Lead Consultant

(July 2007 - Present)

Beta4Change Limited

Delivering client focussed subject matter expertise and project leadership for values-centric organisational culture change for a number of FTSE100/250 multinationals, international NGO’s and national regulators, including: BT; Coffey International; CQC; Financial Conduct Authority; Rio Tinto; Rolls-Royce; Transparency International; Tullow Oil.

Specialist Consultant

Financial Conduct Authority

(January 2013 - July 2013)

Led the culture change within the UK’s financial regulator in its move to become a more proactive judgement-based regulator. Developed an ethics and values centric programme to inspire, empower and enhance trust to transform staff engagement and work processes. Led a team of 150 Change Agents to enact deep engagement and communications for sustainable change, and managed senior stakeholder engagement to maintain direction

Specialist Consultant

Rio Tinto

(January 2012 - April 2013)

Worked in close collaboration with the Group Chief Compliance Officer to develop and deliver customised client-specific ethics and values centric coaching and training for anti-money laundering and anti-bribery compliance to UK Bribery Act.

Transcribed Adequate Procedures for an engaging set of processes and procedures, including revising the Code of Conduct. Procedures implemented included risk assessment and due diligence for Anti-Bribery/ Anti-Corruption compliance implementation.

Specialist Consultant

Tullow Oil

(August 2011 - June 2012)

Led the development of culture and engagement for an organisational-wide ethics and compliance programme. Developed the strategy, detailed design, rollout campaign, internal comms and training, whilst gaining functional executive leadership buy-in on behalf of the Group General Council.

Designed and deployed annual certification process, anti-bribery enterprise risk assessments, associated policies and IT-Systems including gifts & hospitality, conflicts of interest and managing Politically Exposed Persons (PEPs).

Specialist Consultant


(November 2009 - December 2014)

Developed multiple engagement and training programmes for ‘Global Code of Business Ethics’, ‘Gifts & Hospitality’ ‘UK Bribery Act 2010’, ‘Supply Chain Intermediaries’ and ‘Competitive Intelligence’ (illegal information brokering).

Delivered repeat training, including board training, on these programmes gaining extremely good comprehension ratings, always receiving top quartile performance reviews.

Head of Compliance & Ethics Training and Engagement


(January 2004 - July 2007)

Created the vision and strategy for stakeholder awareness and engagement, training and communications and led the employee engagement deployment. Successfully achieved this by instigating and supporting a global network of senior business managers as culture change champions. Devised core competencies and linked these to performance management criteria to embed the new desired culture and behaviours. Also managed training and engagement for conflicts of interest, investigation guidelines, annual certification, corporate sustainability and health and safety

Education & Qualifications

APM Group

Change Management Registered Practitioner

(2010 - 2010)

AMP Group

Prince 2 Registered Practitioner

(2008 - 2008)

The Open University

BSc. (Hons) Psychology

(2003 - 2006)

The American Board of NLP

Certified Ractitioner of Neuro-Linguistic Programming

(2003 - 2003)

University of Leeds

BSc. (Hons) Chemical Engineering

(1979 - 1982)

About David Coates

Highly experienced Culture Change specialist where ethics & compliance and associated behaviours is the focus. Strong track record of improving corporate culture by targeting ethical behaviours to achieve better governance, compliance and business performance. Particularly skilled in blending best practice change methods with occupational psychology techniques to engage leadership and employees alike. By targeting an ethics/ values-centric approach to change, his expertise smooths the transition for employees as their companies transform. He offers substantial cross sector, FTSE100 and international experience, with both a front-line engaging style and c-suite gravitas.


Leadership Assessment

Policy & Compliance

Skills & Expertise

Corporate Governance
Engagement Revitalisation
Ethical Leadership Coaching
Ethics-based Policy Development
UK Bribery Act (UKBA)

Current Location


Locations Considered

UK & Europe

David Coates's Insights