Karin Mueller

Karin Mueller

Leadership development coach and sustainability communications expert


Jennie Galbraith at British American Tobacco

Group Head of Sustainability

‘I’ve worked closely with Karin for a number of years. She’s incredibly knowledgeable on CSR issues and has an excellent appreciation of the dynamics of the corporate environment – put simply she know what to do and how best to get it done. Karin has a strong work ethic and her attention to detail is second to none. She’s a really effective operator and a pleasure to work with – I wouldn’t hesitate to recommend her.         

Michelle Healy at ISS A/S

Chief People & Culture Officer

‘I had the pleasure of having Karin on my team during a major restructuring in a global FTSE 10 company. She was responsible for the change communications workstream for this challenging project, affecting 10,000 employees in 30 countries. Karin is a highly professional, capable and adaptable sustainability and communications professional. With her excellent interpersonal skills and coaching expertise, she quickly builds strong working relationships and drives others to achieve their goals. She is highly trustworthy and reliable and I would have her in my team again any day.

Heather Morgan at Great Ormond Street Children’s Charity

Director of People and Planning

Karin is a broadly skilled and highly effective professional who understands a brief quickly and delivers what is needed. With a combination of strategic thinking and pragmatism she gets to grips with complex challenges and translates them into workable and effective solutions. With her collaborative and friendly style she is an asset to any team and her commitment to delivering high quality results on time is outstanding.’

Work Experience


Liebfrog Coaching

09/2014 - present

Karin is a certified coach and the founder and director of Liebfrog Coaching, providing professional leadership development services for businesses and individuals. She has expert knowledge of the corporate world, gained over 16 years in senior positions in a global 10 FTSE company.

She focuses on consulting and coaching in the sustainability sector with a view to equip professionals with the leadership and influencing skills they need to be effective in their roles.

Some of her recent work includes delivering leadership skills development interventions to drive positive change in a bank and consulting in the charity industry, helping the organisation to upskill their teams to drive quality and effectiveness.  She also regularly works with individuals from a wide range of sectors, helping them to advance their professional development and reach their goals.

Associate and member of the management team

Voice At The Table - present


Karin is a member of the management team and the resident expert on executive & leadership coaching and mentoring at Voice At The Table.  Recently, she has focused on developing and delivering mentoring schemes and trainings for the client base.

Voice At The Table is a strategy consultancy with a focus on gender diversity and inclusion. Their aim is to prepare companies for the future with the benefit of gender balance and diversity of thought.

International Sustainability Manager

British American Tobacco plc

04/2010 - 06/2014

Responsible for leading British American Tobacco’s marketplace conduct sustainability strategy, defining, embedding and promoting best practice and driving alignment across the organisation to protect and enhance the company’s reputation.

Key responsibilities

  • working with the marketing function to develop and sign off on CR/ sustainability aspects in all marketing strategies, new product developments and plans,
  • redefining and launching BAT’s approach to responsible marketing (BAT’s ‘International Marketing Principles’, released in 2012),
  • managing the company’s CR governance process to ensure effective reputation risk monitoring and management
  • leading the company’s activities in the area of youth smoking prevention and community investment.

Regional Head of Communications and Corporate Social Responsibility, Africa & Middle East

British American Tobacco plc

04/2008 - 03/2010


Responsible for the strategic development and implementation of CSR and communications measures in Africa and the Middle East (74 countries)

Key responsibilities

  • developing and implementing CR and communications strategies and plans for Africa and the Middle East in the context of global and regional objectives
  • advising and supporting local teams during implementation
  • monitoring performance and compliance
  • building capacity at local and regional level

European Communications Manager (Project)

British American Tobacco plc

04/2007 - 03/2008

Led the change communication workstream in a Europe wide restructuring programme, affecting 10,000 employees in 30 markets, resulting in above market aggregation of capabilities and a 10% reduction in staff numbers.

Corporate Social Responsibility Manager

British American Tobacco Germany

01/2005 - 09/2007

Developed and implemented the reputation management and stakeholder engagement programme including CR reporting.

Key responsibilities

  • enhancing BAT’s recognition as a key CR player with a best practice approach to CR
  • develop and produce of a world class social report
  • embed CR further by enhancing the governance structure and processes
  • manage engagement programme and dialogue with a variety of stakeholder groups (e.g. regulators, NGOs, scientific community)

Assistant Manager Corporate Communications

British American Tobacco plc

03/2002 - 12/2004

Responsible for internal communication for the organisation (business in more than 180 countries) as well as the plc head quarter in London

Key responsibilities

  • continuously deliver high quality target group specific communications
  • provide strategic internal communications consultancy to various functions and projects
  • develop and deliver a group-wide communications training programme

Junior Corporate and Regulatory Affairs Manager

British American Tobacco Germany

01/2000 - 03/2002

Responsible for corporate affairs at BAT Germany’s production and R&D site.

Education & Qualifications

Integral Development Coaching - Professional Coaching Certification

Diplomkauffrau - (Equivalent to UK a business masters degree)

About Karin Mueller

Karin is an experienced leadership coach, sustainability and corporate communications manager with a strong track record gained over 20 years in senior positions in a top 10 FTSE company and her own company Liebfrog Coaching. She has deep experience of policy setting and implementation, governance, stakeholder engagement and reporting as well as leadership development and executive coaching. Her sector experience includes financial services, FMCG, retail, travel, automotive, professional services and the charity sector. She is also a member of the management team at Voice At The Table, a London based strategy consultancy with a focus on diversity and inclusion. With her combination of sustainability, communications, D&I and coaching skills she gives her clients access to a unique and robust service offering that helps drive organisational change and enables leaders to enhance their leadership skills and engage and influence more skilfully. She is bilingual, English and German.


Diversity & Inclusion

Leadership Assessment

Skills & Expertise

Cross cultural leadership coaching
Diversity & Inclusion
Effective communications and influencing
Executive coaching and mentoring
Values based leadership development

Current Location


Locations Considered

UK & Worldwide