Shannon Houde

Shannon Houde

Ethical Leadership & Game Changer Coach



Ajay Barai, Head of Strategic Planning and Performance

“ I brought Shannon into WWF-UK to advise on the talent attraction, development and retention aspects of a new five-year People and Organisation Strategy. She facilitated interactive workshops with the Management Team and the HR department as well as advised on employee engagement and communications strategies for rollout and implementation. She added value to our project with her pro-active support, and fresh perspectives, drawing on her significant experience in the private and NGO sectors and across diverse organisations, with a recruiting and retention focus.”

Tullow Oil plc

Khatira Morrison, Regional External Affairs Manager – North and West Africa

“We brought Shannon into our External Affairs and Communications team to deliver technical assessments for hiring the Head of Corporate Affairs as well as professional development of external affairs practitioners in Ghana. Shannon continued with us to deliver a First 90 Days on-boarding process and on-going Management coaching for our Corporate Affairs leadership in Ghana Business Unit. She brought huge value through her ability to bring out the best in our corporate affairs staff and to ensure that we hired, trained and retained the right people for the right roles.”

Work Experience

Executive Coach and Talent Advisor


2009 - Present

Ethical Leadership and Game Changer Coach

Walk of Life Leaders

2008 - Present

One-on-One Coaching
Interactive live sessions for managers, leaders, executives and entrepreneurs anywhere in the world from the comfort of their laptops or live in London/Cambridge, UK.
Workshops & Panels
In-person engaging workshops for evolving teams of leaders and managers wishing to improve their impact as change makers, thought leaders and business drivers within a best-practice sharing team or group setting.
Some topics include:
• Develop your influence and impact as an authentic leader
• Build effective teams through co-active communication
• Launch, market and grow an innovative product or business unit
• Improve balance in your work and personal life through mindfulness
• Align head and heart to lead in uncertain and complex times
• Psychometric testing, 360 reviews & assessments for top talent
• How to grow your collaborative persuasion and negotiation skills

Project Director, Corporate Responsibility Services


2009 - 2010

Managed and grew corporate responsibility advisory services for private sector clients. – Advised on strategic CR issues including analysing opportunities and risks and engaging employees. – Delivered services through stakeholder interviews, benchmarking, SWOT analyses, and roadmaps. – Performed in-depth market interviews with senior sustainability leaders at 12 companies including:ABB Limited, Accenture, Bank of America, M&S, Virgin Group, and Vodafone Group.

Senior Manager, Corporate Responsibility and Sustainability Services


2007 - 2009

Managed corporate responsibility advisory and assurance projects for FTSE 250 companies.

Head of Community Consulting and London Benchmarking Group (LBG)

The Corporate Citizenship Company

2006 - 2007

Managed consulting projects and member services for FTSE 250 companies. Consulted more than 100 LBG members on impact measurement including Altria, Cadbury Schweppes, EMI, L’Oréal, Nokia, Reuters, Standard Chartered, and UNICEF.
Projects/Clients: – CR strategy review for Deloitte’s Global – Employee Engagement for Capita Group – Social Return on Investment (SROI) for Vodafone UK Foundation

Manager, Project Finance


2004 - 2005

Provided the vital link between internal and external partners by managing 225 projects valued at £19m. Partners included: IKEA, Lafarge, the World Bank, and government aid agencies. Managed diverse team of 9 project finance officers from 7 nationalities.


Encounter Patagonia

1998 - 2002

Founder of sustainable tourism company offering cultural immersion adventures in Patagonia, Chile

Education & Qualifications

Thunderbird School of Global Management

MBA in International Management, focus on Corporate Responsibility & Ethics

2002 - 2004)

University of Colorado at Boulder

BA, Sociology

1988 - 1992

About Shannon Houde

Shannon is Managing Director of Walk of Life Leaders, the first international leadership and talent development consultancy focused on inspiring cross functional teams to scale their impact and build transcendent responsible brands.

As an ICF-certified Executive Coach with accreditation in The Game Changer Index, Shannon designed the pioneering People A-R-E™ Model and the Shared Value Cycle™ to support corporate clients who are committed to advancing their people and their purpose.

She has mentored, coached and trained more than 1,000 professionals within high-profile organizations such as BSR, CEMEX, Forum for the Future, Kering, Quantis, and SustainAbility and combines 15+ years of advising the C-Suite and intrapreneurs at Adobe, GE Capital, Barclays, Deloitte, and WWF.

Originally from Washington, DC and having lived and worked in Chile, Italy, Switzerland and the UK, Shannon speaks Spanish and French. She now supports change leaders from both sides of the “pond” but lives in Cambridge, England. 


Diversity & Inclusion

Leadership Assessment


Skills & Expertise

HR for sustainability
People and organisation strategy
Sustainability leadership coaching
Talent retention and management
Technical assessments of interviewees

Current Location


Locations Considered

UK & Worldwide

Shannon Houde's Insights