‘Brewing a Better World’ is one of the company’s six business priorities. The firm said it believed that business growth and sustainability went hand in hand and the next logical step was to disclose the progress of both at the same time.
Heineken’s 2016 sustainability highlights included:
– CO2 emissions have been reduced by 5 per cent since 2008, despite business volumes having grown by 52 per cent during that time;
– Major markets invested more than 10 per cent of their media spend on Enjoy Heineken Responsibly campaigns and activities. More than half of the brewer’s operating companies had a partnership in place to address alcohol-related harm;
– The firm invested in 125,000 green fridges to help customers reduce emissions. CO2 emissions per fridge were 46 per cent less than in 2010;
– Water consumption in breweries decreased by 28 per cent compared with 2008;
– 49 per cent of agricultural raw materials were used locally in Africa and the Middle East.
Jean-François van Boxmeer, chairman of Heineken’s executive board and CEO, said: “Our performance in 2016 reflects the successful execution of our strategy, as well as the relevance of our unique diversified footprint and premium brand portfolio, led by Heineken.
“In relation to sustainability, our ambition is to Brew a Better World from ‘Barley to Bar’, connecting our activities to the UN Sustainable Development Goals and the COP21 Paris Agreement on climate change. We are making good progress in all of our six sustainability focus areas, putting us firmly on track to reach the vast majority of our commitments for 2020.”