After years of exploitation, the world's forests are under threat. With an increasing number of organisations committing to net-zero-deforestation and the sustainable use of the world's trees, the FSC is in a unique position to provide the certification and resources to support companies which are making this shift. At Acre, we are delighted to support this essential work through the appointment of a Marketing Programme Manager.
Working with the Chief Marketing Officer, you will have the opportunity to drive real change in the world, through both B2B and B2C channels. At a time of growth and increased opportunity, the organisation's value-proposition is more important than ever; this will provide you with the opportunity to take ownership of it, and define and communicate this for a global audience.
Manage and coordinate activities relating to the development and implementation of FSC's brand positioning
Identify, develop, maintain, and disseminate tools to promote professional marketing for use by FSC's Network Partners globally
Build strong understanding of market dynamics and innovation, exploring ways of improving existing FSC services, and increasing market share
Manage the annual marketing budget effectively
Develop strategic marketing plan and annual workplans
Build a compelling value proposition for FSC and leverage this in effective marketing and campaign activities; coordinate the development of impactful marketing materials for use in key account campaigns and communications activities
Ideally educated to a Bachelor's level in a relevant subject (or relevant experience)
Strong professional experience in marketing for highly respected organisations, ideally with client facing experience
Proven success in developing marketing plans, strategies, budgets and forecasts that support business needs and objectives
A broad knowledge of marketing discipline including B2B campaigns, retail and in store promotions, web and social media
Business fluency in English. Proficiency in another language would be a welcome addition
This is an opportunity to take a leading role within the marketing team of a high-profile non-profit. If you would like to develop your career with an organisation which can offer you the opportunity to make a positive impact on the world, please apply, or contact Tom.Townsend@acre.com.