Nestlé has pledged it will make 100 per cent of its packaging recyclable or re-usable by 2025.
The Swiss food firm, responsible for brands including Cheerios, Nespresso, Quality Street and Buxton water, wants to ensure none of its packaging – including plastics – ends up in landfill or as litter and wants to minimise the impact of packaging on the environment.
The company is focussing on three main areas: to eliminate non-recyclable plastics; to encourage the use of plastics that allow better recycling rates; and eliminate or change complex combinations of packaging materials.
Nestlé claims it is more than aware of the need to develop a circular economy and is therefore committed to a variety of environmental tasks. These include playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where the firm operates, as well as labelling its plastic product packaging with recycling information to help consumers dispose of it correctly.
It will also work closely with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling and develop new approaches to eliminate plastic waste.
A core reason behind Nestlé’s pledge is to protect seas, oceans and waterways for being littered with packaging material waste which is harmful to marine life.
The company says it also hopes to continue to increase the amount of recycled plastics in its packaging, by promoting a market for recycled plastics.
Mark Schneider, CEO of the company, said: “Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach.
“We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100 per cent recyclable or reusable packaging by 2025.”