Amazon has announced it is to reduce its packaging with a new service enabling customers to select a set delivery day for all orders to arrive together.
The concept will allow the online retailer to optimise its delivery routes and lower its packaging footprint, amid claims that a successful trial in Washington State – where Amazon is headquartered – has saved the firm “tens of thousands” of cardboard boxes.
The service, called ‘Amazon Day’, will encourage Prime customers in the US to opt for a specific day when all their orders will arrive in one package on any given week.
Amazon can then liaise with distribution centre workers to package multiple products in one cardboard container, rather than sending out in various boxes on different days, which in turn will reduce emissions.
Maria Renz, Amazon’s delivery experience director, hopes this will also lower the rates of parcel thefts from doorsteps and porches.
She said: “Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy. Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them.
“We’ve been testing this programme with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes – a number that will only continue to grow now that it is available nationwide.”
One Prime member, Sindy L from New York City, received early access to the service. She said: “As a working mom of a two-year-old living in Manhattan, I order from Amazon multiple times a week for my family’s needs.
“With Amazon Day, all my orders now arrive on Mondays and in fewer boxes — that’s less for me to break down for recycling and less trips for the delivery driver.”
Amazon, which globally ships around 1.6 million packages per day, has recently worked with several of its key suppliers and stockists to help reduce the amount of packaging used and wasted within its operations.
One of its largest collaborative initiatives with consumer goods firm Procter & Gamble resulted in the creation of an ‘eco box’ for laundry products, which is distributed in its own container and uses 60 percent less packaging and 30 percent less water, making it four pounds lighter than traditional alternatives.
‘Amazon Day’ follows on from the firm’s ‘shipment zero’ initiative which has a target of making half of the retailer’s deliveries net-zero by 2030 with methods that include investing in electric vehicle (EV) research and development and increasing its EV delivery fleet.
It will also pay for carbon credits to offset the remainder of its transport-related emissions and invest in low-carbon maritime and aviation technologies.