22nd March 2018

Easter egg packaging leaves a bad taste in one’s mouth

Get the latest news

A quarter of the total weight of the best-selling Easter eggs is actually made up of packaging, according to research carried out by Which?

The recent investigation has scrutinised the top 10 best-selling branded Easter eggs by weighing their packaging, so that chocolate fans can be aware of which eggs are wrapped with the least cardboard and plastic to dispose of.

Coming in with the most packaging compared to other Easter eggs is the Thornton’s Classic Large Egg which makes up 36.4 per cent of the total weight. This was followed by the Lindt Lindor Milk Chocolate Egg with a packaging weight percentage of 28.1 per cent. Also arriving just above the 25 per cent average are the Mars Milk Chocolate Easter Egg and Chocolate Bar and Cadbury Creme Giant Egg, at 25.5 and 25.1 per cent respectively.

The chocolate egg with the least packaging of the ten featured in the investigation was the Cadbury Twirl Large Easter Egg. Its packaging made up just 18.8 per cent of the total weight and is protected almost entirely in cardboard meaning it can largely be recycled. Only the two chocolate bar wrappers, which weigh less than a gram together, can’t head to the green bin.

Almost all of the packaging Which? looked at in this investigation could be recycled. From plastic to cardboard, the majority can be collected by recycling workers as part of the kerbside collection service with the exception of chocolate bar wrappers and the plastic windows.

Nikki Stopford, director of research at Which? said: “The UK produces around 11.5 million tonnes of packaging waste every year, and much of this comes from food and drink packaging. Our investigation helps shoppers wanting to cut down on their waste make better decisions this Easter.

“It’s great to see that some manufacturers have taken on board concerns about excessive packaging and that chocolate lovers can enjoy their eggs without too much compromise.”