10th September 2019

Proctor & Gamble to use more PCR resin in products

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Proctor & Gamble has announced it is to increase the amount of post-consumer resin (PCR) plastic it uses in packaging as of next year.

The consumer goods company, responsible for brands including Head & Shoulders, Ariel, Pampers and Oral-B, made the announcement at the EuroPack Summit 2019 in Montreux, Switzerland.

Ariel plans to increase the amount of PCR by up to 50 per cent in its liquid HDPE detergent bottles across Europe, which will be available for purchase from March 2020.

The move forms part of the Ariel 2030 Brand Ambition of reinventing a better clean, saving 50 per cent of resources, including virgin plastics, by 2030.

Transparent PET bottles of Lenor fabric conditioner will aim to reach up to 100 per cent PCR plastic and will be available to buy early next year.

Volker Kuhn, vice president Fabric Care Europe, Proctor & Gamble, said: “This is the latest in a series of commitments that P&G Fabric Care Europe has made under the mantra ‘less & better plastics’. We believe that through innovation, education and collaboration we can truly be part of a ‘cycle for good’.

“By increasing the amount of PCR in the packaging of our market leading brands like Ariel and Lenor, we are making another important step to offer more sustainable choices for our planet.”

P&G committed to huge plastic reduction across its Fabric Care brands, earlier in the year, and is also committing to using ‘better plastics’ where possible. The company will save the amount of virgin plastic required to produce one line of detergent bottles to go around the earth, by increasing the amount of PCR plastic in the manufacture of Ariel and Lenor, from 2020.

Ariel, Lenor and other P&G Fabric Care brands across Europe aim to reduce the use of plastics in their packaging by 30 per cent by 2025, with P&G Fabric Care aiming to make all its brands’ packaging 100 per cent recyclable by 2022.

Virginie Helias, chief sustainability officer, P&G, said: “This announcement is one of many examples of P&G’s leadership brands innovating to inspire and enable responsible consumption. Actions such as increasing PCR plastics in Ariel and Lenor is critical to P&G achieving its commitment to reduce virgin plastics in packaging by 50 per cent by 2030.

“Addressing the plastic waste issue is everyone’s responsibility, and we’re determined to drive a step towards circularity, so that no P&G packaging finds its way into the oceans or waterways.”


The Acre Foundation, the charitable arm of Acre Resources, is currently fundraising for its forthcoming mighty trek through The Accursed Mountains, to raise money for Plastic Oceans UK.

A team of 12 from the recruitment firm will embark on their latest expedition on October 3, through The Accursed Mountains of the Albanian Alps.

Not for the faint-hearted, this particular charity challenge will see the Acre team reach more than 3,600m of elevation, as they trek 53km of mountain trails through Albania, Kosovo and Montenegro.

Acre Resources, which has offices in London and New York, has been organising charity challenges for the past six years. This year it has chosen to raise funds for Plastic Oceans UK for the second year running, to help it continue to research innovative solutions to solve the plastic pollution epidemic.

For more information about the Acre Foundation or if you would like to make a donation, please go to: https://www.justgiving.com/teams/acrefoundation2019