15th November 2018


The vegan power of Ecotricity

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The world’s first green energy company, Ecotricity, has announced its green gas supply is now officially recognised as vegan.

The green energy supplier, which provides gas for homes and businesses, has already had its green electricity registered by The Vegan Society earlier in the year.

Ecotricity revealed in the summer that more than half of Britain’s homes were powered with electricity and gas made with the by-products of the meat and dairy industry. It is claimed some energy companies “recycled” dead fish and animal body parts into power, meaning millions of people – vegans, vegetarians and animal rights supporters – were using energy that went against their beliefs.

The ethical energy company refuses to buy energy from animal-related sources and sought recognition from The Vegan Society – who audited the supply chain of its gas and electricity supplies.

Dale Vince, founder of Ecotricity, said: “We knew people would be surprised by the secret ingredient used to power their homes, and have always believed that clear labelling of energy, as we have with food, is essential to enable informed choices. Being able to source electricity that is vegan has proven to be very popular – millions of people in this country care about the way animals are treated and a growing number have excluded them from their diet and other aspects of life.

“Unwittingly supporting the meat and dairy industry through choice of energy company has come as a bit of a shock to many people. And while we’ve had some flak from farming groups and complaints to the ASA about our advertising, we’re really pleased to have opened up this issue to public scrutiny.

“Our electricity and gas have been vegan for as long as we’ve been aware of animals being used in the supply chain – backing this up with registration from The Vegan Society helps raise the profile of the issue and gives the assurance that people need.”

Chantelle Adkins, head of business development at The Vegan Society, said: “Animals are needlessly used in almost every area of life, and energy is sadly not an exception. As vegans, we strive to avoid all animal use; it’s disheartening when we’re not able to do so.

“We hope that by highlighting the use of animal by-products to generate electricity and gas we can help people realise just how widespread animal use is in our society and inspire them to avoid it.”

 

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