1st March 2018

Public support for Fairtrade at an all-time high

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Support for Fairtrade strengthens with new figures revealing that retail sales grew by 7 per cent in 2017.

The research was carried out by Kantar Worldpanel, which highlights how much the UK public continues to support Fairtrade.

The news comes during Fairtrade Fortnight 2018, (26 Feb-11 March) which sees its Come On In campaign supporting the farmers and workers who grow Fairtrade food. Many of them still don’t earn enough to feed their own families and the campaign raises awareness and encourages consumers to switch to Fairtrade products where possible.

New data shows that 93 per cent of people are aware of Fairtrade while 83 per cent trust the Fairtrade Mark.

Fairtrade alcohol, was among the best performing categories, which saw volume growth of 29 per cent, due partly to the continued growth of Co-op’s Own Label Fairtrade wine as well as Tesco expanding their range of Finest Fairtrade wine.

These figures represent only one part of the Fairtrade picture, as they exclude out of home sales, through coffee shops and other outlets and the impact of Fairtrade’s wider programme partnership work with companies such as Waitrose.

During the course of 2017 Fairtrade saw continued support from businesses. The Co-op committed to switching to Fairtrade cocoa and Waitrose pledged to making 100 per cent of its own-label tea Fairtrade, to name but a few.

Fairtrade has also undertaken a supply chain mapping and transparency pilot, funded by the Department for International Development, and could play an influential role as a partner to businesses looking to tackle human rights abuses and modern slavery risks in their supply chains.

Commercial developments this Fairtrade Fortnight include:

  • Co-op became the first retailer to only use 100 per cent Fairtrade roses when sourced from Africa in all of its flower bouquets.
  • Both Aldi and Lidl have entered into global agreements with Fairtrade to increase the use of Fairtrade cocoa across the UK and Europe.
  • Divine Chocolate announced its highest ever turnover (£14million) for the year 2016-17

Catherine David, head of commercial partnerships said: “It is wonderful to see the UK public continuing to support Fairtrade in getting a better deal for farmers and workers. We also continue to see amazing support from businesses who see the value in Fairtrade and the benefits it brings.

“This Fairtrade Fortnight we are asking more people in the UK to come on in to Fairtrade and help forge a fairer future for the farmers and workers we rely on for many of our favourite products.”

Tony Rowson, head of retail at Greggs, a key Fairtrade commercial partner, said: “As a responsible business, we believe in doing the right thing and are incredibly proud to be a long-standing partner of Fairtrade.

“Having worked with Fairtrade for over ten years now, it has been incredible to see the positive impact and difference it makes to producer communities and we look forward to strengthening our relationship further in the future.”