An Italian casual-wear brand is to launch an environmentally friendly jacket made from old fishing nets and scraps of carpet.
Napapijri’s new design will go on sale this October. The brand is owned by the VF Corporation which is considered a sustainability leader in the fashion industry by many.
The fully recyclable Skidoo Infinity jacket can also be recycled as the brand has developed a digital take-back scheme. Once a customer purchases the jacket, they can register online to receive the option of returning the jacket after two years. It can then be processed into new yarn and products.
The garment is made from recycled Econyl material from nylon manufacturers Aquafil. The jacket’s filling and trims are made from Nylon 6 fibres often used in the manufacture of carpets. “Regenerated Nylon” from discarded fishing nets and other waste materials has been used for the exterior.
Aquafil has used life cycle assessment tools to assess the environmental impacts of its products, which led to the incorporation of recycled waste products in favour of non-renewable virgin raw materials.
Vicki Bohlbro, Napapijri’s senior marketing director, said: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address.
“We have chosen to do so by pioneering the future of fashion with Skidoo Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity”.
In 2017, VF Corporation signed the 2020 Circular Fashion Commitment, pledging to increase the quantity of second-hand garments and footwear collected by brands Timberland and The North Face shops in Europe by 10 per cent.
The company is also targeting 100 per cent of its European product designers to be trained on circular economy principles by 2020.
Contact us today to find out how Acre’s dedicated Corporate Social Responsibility & Sustainability team can help you solve a wide range of recruitment challenges.
