Acre is excited to be partnering with Nofence as they make their first-ever hire in Canada. This isn't a "manage the existing playbook" kind of role; it's a ground-floor opportunity for someone who knows Canadian cattle country, has the commercial instincts to open a new market, and thrives on figuring things out on the fly.
Nofence is seeking a dynamic and entrepreneurial Market Manager Canada to establish and lead Nofence's operations in the Canadian market. This pivotal role carries full responsibility for market performance and the development of local sales and customer success teams. As the company's first representative on the ground, you will combine strategic foresight with hands-on execution to lay the foundation for sustainable growth.
The ideal candidate brings a blend of commercial acumen, strategic marketing insight, and a deep understanding of Canadian livestock agriculture. You thrive in a fast-moving, mission-driven environment where adaptability and structure must coexist. Your ability to balance operational delivery with long-term planning will be key to successfully bringing Nofence's proven and preferred solution to Canadian producers.
Personality and mindset will be critical to success. You are driven, curious, and ambitious, able to influence, inspire, and execute. While specific experience in all areas is not essential, strong analytical thinking, interpersonal skills, and a commercial growth mindset will enable you to make a tangible impact from day one.
About The Role
Key Responsibilities
- Establish Nofence's legal and operational presence in Canada, including establishing contact with relevant government bodies.
- Launch and lead Nofence in Canada, establishing brand presence and driving initial growth. Accountable for the country's P&L, sales forecasting, budgeting, and resource planning.
- Develop, lead, and execute on the market entry and growth strategies for Canada, including marketing budgets and activities in close collaboration with Nofence Marketing functions.
- Build and lead a small local team (initially 1-2 roles in sales and success).
- Identify, engage, and build relationships with key customers, partners, and industry stakeholders.
- Represent Nofence at key relevant livestock events, trade shows, and industry forums.
- Own sales processes - from handling inbound inquiries to driving proactive outbound activities.
- Collaborate closely with the broader Nofence organization and contribute beyond the Swedish market through sharing best practices and supporting other markets.
- Provide local market insights into product and commercial planning.
About You
You probably have the following background/profile:
Key Professional Experience
- 8+ years of experience in commercial roles such as sales, business development, and marketing, ideally within agriculture or ag-tech.
- Proven experience in starting up operations from scratch, including building and leading small teams.
- Strong communication and relationship-building skills.
- Self-starter with an entrepreneurial mindset who thrives in dynamic environments.
- Comfortable with hands-on work and willing to do what it takes to establish and grow a new market.
- Native-level English required; proficiency in French is a plus.
- Based in Alberta, with a willingness to travel domestically and occasionally internationally.
Personal Characteristics
- Entrepreneurial self-starter, passionate about livestock production
- Strategic thinker with a hands-on mentality
- Collaborative, clear communicator with strong project management skills
- Pragmatic and flexible - comfortable in a high-change environment
- A natural team builder and contributor with a get-it-done attitude
What We Offer
- The opportunity to build something from the ground up with real impact on sustainable farming.
- Support from a strong, mission-driven international team.
- Opportunities for professional growth as Nofence scales in Canada and across the Americas.
Apply here to help us break new ground in Canada.
