Unilever’s new at-home technology is enabling consumers to reuse their Cif trigger spray bottles for life.
The company launched Cif ecorefill in a bid to use less plastic, even reducing the need for recycling – made with 75 per cent less plastic, it simply attaches to the Cif Power & Shines bottle.
A total of 62 per cent of people believe reuse is more important than recycling and there is an increasing demand for more refillable, reusable solutions.
It makes Cif the first household cleaning brand to do so with an innovative twist and click refill design.
The technology enables the super-concentrated product to release into the bottle, which is filled with water at home, meaning 97 per cent less water is being transported, fewer trucks on the road and less greenhouse gas emissions.
The ecorefills are 100 per cent recyclable once the plastic sleeves are removed and, by the end of 2020, the ambition is for all Cif ecorefills and spray bottles to be made from 100 per cent recycled plastic.
The ecorefill costs consumers less than the price of Cif spray bottles and is currently available at Sainsbury’s across the UK.
Helen Bird, strategic engagement manager at WRAP (which manages The UK Plastics Pact), said: “We know that people are looking to reduce their plastic footprint and the use of concentrates, like this novel design by Unilever, is a way to support people to do this.
“In addition to this, a major environmental benefit is the reduction in the amount of product that is transported around the UK. As a founding member of The UK Plastics Pact it is great to see continuous innovation by Unilever in their commitment to ensure all plastic packaging is reusable, recyclable or compostable by 2025.”
Gemma Cleland, vice president, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes.
“Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us.
“We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.”