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Samuel Cliff

  • Samuel Cliff

  • Ethical Trading Manager, Worldwide Fruit Ltd

​Samuel heads the Worldwide Fruit Ethical Trading Programme and regularly spends time abroad engaging with suppliers. He manages labour standards in factories and farms across the Worldwide Fruit supply chain which includes the production and packing of Apples, Avocados and Pears in seventeen countries worldwide.

Previously, Samuel has worked for UK retailer Waitrose, with roles in Ethical Trading and Corporate Social Responsibility, and has spent time living and working in South Africa for the Waitrose Foundation. An active member of a number of Ethical Trading steering groups and collaboration projects in the UK, Samuel is keen to share and learn best practice to help drive continuous improvement within supply chains globally.

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