Our partner is a globally operating Digital Transformation consultancy for Energy Management and Automation, committed to offering integrated solutions across multiple market segments, including Utilities & Infrastructures, Industries & Machine Manufacturers, Non-residential Buildings, Data Centres & Networks, and Residential.
As the EMEA Marketing Manager, you are a strategic thinker and a skilled collaborator, who will play a major role in managing, planning, and executing day-to-day projects and campaigns for the business across the EMEA region.
You will plan go-to-market strategies, develop supporting marketing materials and activities all the way through the marketing and sales funnel. You will partner closely with the sales, client management, and operational teams to drive value-add activities ranging from thought leadership development, event management, lead generation, sales enablement, continuous improvement, and measurement of resulting revenue generation/influence.
Monitor, analyze, and evaluate market trends, consumer behaviour, and competitor activity to identify market penetration opportunities; adjust and enhance marketing strategy and plans to meet changing markets and competitive conditions.]
Identify and understand customer needs and requirements, position the current and future offers to address the customer demands that will help the business to build and optimize the value propositions and offers for each local market
Manage all aspects of marketing projects: meeting deadlines, contingency planning, stakeholder management, approval channels and procedures, budgeting, and campaign insights
Oversee and develop all event activity; hosted and third-party events, to support customer engagement and business growth objectives
Analyze existing data and historical trends in order to understand what is working best, and work with stakeholders on what to change, using campaign-specific analytics and insights, audience segmentation, multi-channel tracking to drive desired customer behavior
Maintain strong interaction with internal/external stakeholders to ensure the effective execution of marketing campaigns
Bachelor's degree and 5+ years experience, with a track record of delivering value and innovation in previous marketing roles
Experience and knowledge of Pan-European energy markets will be highly appreciated
Strong experience with marketing automation platforms, data, and other advanced marketing technology to support sales enablement in a B2B environment
Demonstrated ability to drive go-to-market strategies, synthesize complex topics, create compelling value propositions and sales tools
Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher). Advanced PowerPoint skills preferred
Adobe Creative Suite Intermediate Skills (Photoshop, InDesign, Illustrator, Premiere), WordPress, Basic HTML
Strong project management skills, with experience using workflow management platforms like Monday.com and Teams
Personally, you are self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative
The opportunity offers a competitive salary, a strong collaborative culture, and a global positive reputation and leadership recognition in the energy and sustainability services marketplace. For more information, apply below or contact Dulce Flores via email@example.com.